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Green Cars: Real? or Legend…

February 18, 2010

I was reading Coretoons on and came across the one below about the green cars at the Chicago Auto Show. It goes back to the “Colorblind” article I posted a few weeks ago by Design Continuum.

It makes me ask myself: How do people perceive green? I wonder how easily the average consumer is tricked into buying a green-washed product. Green washing is a term used to describe a product that APPEARS to be green, [commonly in packaging, logo, or coloring].

Designing for sustainability is very complex! It involves an extensive life cycle analysis that considers every aspect of the production, use, and disposal of a product.

Green washing certainly makes it difficult to distinguish between what products may be genuinely green and ones that are a result of strategic marketing.

What do you think of the coretoon below? Based on current auto-trends, do you think cars are just trying to appear green through styling, coloring, etc… or is there some progress in sustainable automobile design?

Will there ever be a *feasible* sustainable automobile?

2 Comments leave one →
  1. February 18, 2010 14:21

    Hi Krystal,
    On the topic of transportation I was at Carnival in Nice a few days ago the theme of the carnival is Our Blue Planet. The parade was focused on the health or lack of health in our world. One chariot featured a crazed man with a gas mask riding on a fuel truck. Interesting comment on our world. Many chariots were foot powered.
    You can see pictures at this link I encourage you to share this link with readers šŸ™‚

    With regards to your question on cars: I believe there are some sustainable choices in vehicles coming but none have truly arrived that long term work sustainably. For example, lithium batteries for electric cars I have read are not so sustainable due to rarity of lithium and what do you do with the batteries when their life ends.


    p.s. did you check out the link I sent you for composting ideas when you live in an apartment?

    • February 19, 2010 14:31

      “crazed man with a gas mask riding on a fuel truck” — wow that is a powerful image!

      Thanks for reminding me about the biodegradable bags! I wanted to ask you– what are some common stores that sell them? On Home Depot’s website they sell them, but not in any stores around here. Any advice?

      — Krystal

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