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Response from Kellogg on January 31, 2011

February 7, 2011


Thank you for your recent email regarding the recycling process for our Keebler® wrappers, We are happy to provide the following information.

Our company’s goal is to provide consumers with wholesome, high-quality products. One area of great importance is packaging. We continually evaluate our package designs to accommodate the needs of our many different consumers.

Consumer satisfaction continues to be our primary objective. Therefore, we are forwarding your concerns to the appropriate company officials so they may consider your comments when planning future packaging changes.

It was good of you to take the time to share your views about our packaging. Your comments will help us continue to achieve our goal of providing you with great-tasting and high quality products.

Consumer Specialist
Consumer Affairs

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